The IoT and the concept of blurring the physical and virtual worlds are strong concepts in this stage.
Enterprises that are seeking to reach this stage should consider the following technologies on the Hype Cycle: Gesture Control, Hybrid Cloud Computing, Internet of Things (IoT), Machine Learning, People-Literate Technology, Speech-to-Speech Translation.ĭigital Business (Stage 5): Digital business is the first post-nexus stage on the roadmap and focuses on the convergence of people, business and things. Enterprises in this stage focus on new and more sophisticated ways to reach consumers, who are more willing to participate in marketing efforts to gain greater social connection, or product and service value. However, since the Hype Cycle for Emerging Technologies is purposely focused on more emerging technologies, it mostly supports the last three of these stages: Digital Marketing, Digital Business and Autonomous."ĭigital Marketing (Stage 4): The digital marketing stage sees the emergence of the Nexus of Forces (mobile, social, cloud and information). "As we have set out on the Gartner roadmap to digital business, there are six progressive business era models that enterprises can identify with today and to which they can aspire in the future. "As enterprises continue the journey to becoming digital businesses, identifying and employing the right technologies at the right time will be critical," said Ms. Hype Cycle for Emerging Technologies, 2015 Similarly, the growing momentum (from post-trigger to pre-peak) in connected-home solutions has introduced entirely new solutions and platforms enabled by new technology providers and existing manufacturers.įigure 1. While autonomous vehicles are still embryonic, this movement still represents a significant advancement, with all major automotive companies putting autonomous vehicles on their near-term roadmaps. Major changes in the 2015 Hype Cycle for Emerging Technologies (see Figure 1) include the placement of autonomous vehicles, which have shifted from pre-peak to peak of the Hype Cycle. "This year, we encourage CIOs and other IT leaders to dedicate time and energy focused on innovation, rather than just incremental business advancement, while also gaining inspiration by scanning beyond the bounds of their industry."
"The Hype Cycle for Emerging Technologies is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of interest, and those that Gartner believes have the potential for significant impact," said Betsy Burton, vice president and distinguished analyst at Gartner. The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging-technology teams should consider in developing emerging-technology portfolios. The journey to digital business continues as the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2015." New to the Hype Cycle this year is the emergence of technologies that support what Gartner defines as digital humanism - the notion that people are the central focus in the manifestation of digital businesses and digital workplaces.
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